Originally Posted by
Often1
More product differentiation: J, W, Y & S(teerage).
Better consumer choice, good for DL and the passenger.
Maybe, except what we've seen is the E fares basically replace the previously available seat-reservation-included V+ fares, pushing those up $20 or so, so only good for the passenger if you believe that paying more for what you previously got at a lower price is good (or, alternately, paying the same but getting less is good).