I'm not a coffee drinker (and, being a leisure traveler, I have no need to be amped up on the plane), but I feel like this has to be a move in the right direction. Glad to see Oscar not only mention the poor coffee but deliver on a plan to change direction to fix it.
Hope the reviews of it in the UCs are positive! Heck, I might even try a cup out just to see if it's worth the fuss.