Originally Posted by UAemployee777

I really do see our company shifting in a new direction, and this announcement is definitely a start. Of course there are going to be the haters that do not like the illy brand, but it is a HUGE leap over what is currently being served.

Oscar really appears to be a wise CEO as he is attacking quick win items. Will coffee be a determining factor whether someone chooses UA over DL or AA? I would say not, but coffee was a small change that was a huge complaint from our customers showing the change in direction/vision.

Bravo Oscar, see you soon and thanks for the change!