Originally Posted by
Muerz
Wonder what will happen with all those new brands...
W might become Renaissance
Luxury Collection a mix of JW and RC
St Regis might turn into RC
Westin a mix of JW and FS Marriott
Sheraton might become a mix of FS and Renaissance
Four Points might turn into a mix of Delta and Courtyard
Aloft might become AC by Marriott
Tribute Collection will certainly become Autograph Collection
Sheraton, Westin, Element and Aloft might also remain standalone brands
imho would depend on what's happening in each local market, not a global reflag between brands. Plus, many hotel management contracts have specific clauses limiting the same flagged brand from a hotel company within a certain radius/defined area, which might hamper any reflags. Also, a reflag comes with certain capital expenditure which owners may balk at having to pay...!
Acquiring more brands is a neat way of sidestepping these restrictions they include in their own management contracts which allows for additional growth in certain markets
