It's the last line of the fine print. You'd expect it to be in the first few lines considering half of Safeway's visa/amex gift cards are variable load.
Ready, Set Shot! Buy $150 or more in Visa and/or American Express Gift Cards, Save $15 off your next grocery purchase of $25 or more Offer valid 11/4/15 – 11/17/15 Participating cards include: Visa Gift Cards and American Express Gift Cards*. See store for complete details on offer. Participating cards include Visa Gift Cards and American Express Gift Cards*. The Visa Gift Card is issued by MetaBank, pursuant to a license from Visa U.S.A Inc. MetaBank; Member FDIC. The Visa Gift Card is issued by Sunrise Banks, N.A., St. Paul , MN 55103, pursuant to license from Visa U.S.A. Inc. Sunrise Banks, N.A.; Member FDIC. Card may be used only at merchants in the U.S. and District of Columbia wherever Visa debit cards are accepted. See Cardholder Agreement for details. For American Express Gift Cards - Use Gift Card only at US merchants that accept American Express Cards, except cruise lines and recurring payment. No ATM use. Funds do not expire, Not redeemable for cash, except where required by law. Additional limitations apply. See Cardholder Agreement for complete details, Gift Card is issued by American Express Prepaid Card Management Corporation. American Express is not the sponsor of this promotion. (*excludes Variable Load Visa Gift Cards and Variable Load American Express Gift Cards).