Originally Posted by
MTTH
They only target a part of the market regarding the actual frequent flyers. What about the whole market that doesn't fly that often but is (can be) still a loyal customer?
My mom doesn't care/know about all the point programs, yet if the airline would target
her, they would benefit out of this.
For the whole game to work, it needs to be just attractive enough to influence behaviour, whether flying patterns or credit card usage, while being just hard enough to use miles that many people can't or won't use them correctly but aren't driven to completely give up.
If it was easy for "moms who don't care", then benefits would have to be cut even further back for those who actually fly more than once or twice a year or use the credit cards.