I hate them as well, really irritates me and when I am booking somewhere like Florida I will make an effort (not always successfully) to try to avoid them. Just add that cost into the reservation rate. They always try to say it includes X,Y,Z and many times its stuff someone who is a Diamond should be getting for free anyway like WiFi. This may be slightly off topic, but I remember when I never had to deal with them in Vegas. Then I think maybe it was during the post economic malaise when travel to places like Vegas got hit and they drop room rates to almost nothing but then resort fees started popping up in the small print.