It Doesn't Ad Up

This was almost five years ago, nearing nine on a spring evening at an
airport club in the middle of America, gutting out still another canceled
flight. Too tired to keep working while they waited, a small coterie of
business travelers slumped in the corner of the club, munched stale cookies
and stared blankly at the television screen. Then the mellifluous voice of
Mandy Patinkin floated out of the box and grainy, jerky, phony images of
Kitty Hawk flickered onto the screen. It was one of those annoying 1997
United ads that thought they were clever because they told us what we
already knew: Flying stinks. "But we're going in a different direction,"
intoned the fellow who should always be singing Sondheim, not flacking for
airlines. "We're United. Rising!" Joe Brancatelli has the details.
(JoeSentMe.com)

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