I get breakfast at Denny's in a number of places I visit. They used to have surveys where you would get a free breakfast "at the next visit." Cheapskate that I am, I loved saving that four bucks, and my favorite waitresses would save up the survey receipts and give me three or four every time I came through, since I always rated them highly.
They changed the "prize" now to a "chance to win $1000." Just doesn't do it for me, though I'll occasionally fill one out so the waitress gets the good rating.
The funniest question on the survey was "how is the atmosphere." At a Denny's.