A few years ago these surveys were infrequent enough that I routinely responded to them. I did so to help companies recognize where they did well and where they needed to improve.

Modern technology has made it trivially easy and cost effective for businesses to poll us after each and every transaction, hence we get hit with a constant barrage of invitations to offer feedback. Over the past year I've ignored at least 90% of these solicitations as I don't have the time to respond-- especially for gimmicky offers like "Enter for a chance to win a $100 coupon!" (Yes, and how many entries are you anticipating? 10,000? Giving me an EV of $0.01? No, thanks.)

Now I''m split about whether to simply continue ignoring the ever-increasing barrage of survey invitations or push back by taking the surveys (or attempting to contact the survey operators side-band) and express my frustration with being over-polled. The main reason I don't is that I know the way these surveys are operated it is virtually impossible to get such feedback directly to the people who make the ultimate decisions about them. Generally all a complaint will do is cause harm to some undeserving front-line employee.