Originally Posted by Astrophsx

He is using this as a publicity stunt to drive traffic to his website that is for the average person so that he can get credit card sign ups. The website is actually well designed. You can tell that there was a lot of preparation before he published this trip to all forms of social media. He may have also hired someone to get the word out as I noticed that many of the stories hit the same day... This was highly planned. He even has a email address for media inquiries. This is not some amateur blog that is "all about the blogger". This is from TPG playbook of setting up a business plan that then turns into a blog.