Originally Posted by
beachmouse
Though if it's an option, I'll generally go for Tijuana Flats instead.
TF is great because it has a much more varied menu, but only about 50 locations, mostly in Florida, where Chipotle has something like 1700 nationwide. I have a choice because the two are almost across the street from each other about 1.5 miles from my house, but most people don't have the TF option.
More direct competitors would be Moe's and Qdoba. I'm not a Moe's fan, but I do like Qdoba.