Originally Posted by
vuittonsofstyle
Not all Firmdale properties are equal. The older hotels tend to be the best for service - Covent Garden Hotel standing out from the rest. The newer hotels, particularly Ham Yard, although with great apartments, do not offer the same level of service, in my experience.
I agree. Our room at the Ham Yard had a bottle full of cigarette butts in the balcony when we checked in, and rather clueless staff. Haymarket was better, but nowhere near as good as the Beaumont. I do believe Ham Yard has opened some flats for let above the hotel (not sure of minimum stays though), so if you're mainly self-catering anyway, it might be an OK option. Edit: found it, it's called One Denman Place:
http://onedenmanplace.com/about
I believe OneFineStay also has some nicer properties for holiday rental, although, again, I cannot personally vouch for them.