Thought bubble...perhaps a very significant number of the QF FF membership is directly attributable to sign up through Everyday Rewards - figures of 8 million are quoted in the media, out of what, about 11 million?
If the association between Woolworths and QF imperils that figure, QF has a real problem on its hands, both in terms of (active) membership tally and cash income from selling its points to Everyday Rewards/Woolworths.
Many QF members from the Everyday Rewards camp will be earning low volumes of points that will never be redeemed - since QF only books up liability of points upon redemption, it loses a cash cow...