It may just be Woolworths looking to get a better deal off QFF, especially as it seems QF is focusing on revenue stimulus at the moment (which is interesting) and thus may be more amenable at this point in time. I would agree that the current hook-up is most likely more favourable to Qantas than Woolworths at the moment (those willing to change shopping habits for just a small number of QFF points not likely to be a huge number - most just get QFF points for doing what they were going to do anyway).