Last week Staples was, for a short period of time, offering the new Fire for $50 INCLUDING the $25 official Amazon case and a 32gb Samsung MicroSD card (about a $45 total value for the two add-on items). I missed it, but I'll be keeping an eye out for a similar deal between now and Christmas to replace the rooted/flashed 1st gen Fires my kids are using, assuming an update/patch doesn't block the side-loading of Google Services/Apps/Play.