Effective December 1, Virgin America is operating once or twice daily flights between DAL and LAS.

For those wondering how they're possibly pulling this off without substantially cutting other routes, one of the flights, VX 776, is essentially a quasi-redeye that departs LAS at 1:30am (LAS) and arrives in DAL at 6:10am.

Also noticed a thru-flight being added from LGA to LAS w/ a brief stop in DAL.

I personally think LAS is a reasonable use of DAL gates. ORD would be ideal but its tough from a competitive standpoint.