Originally Posted by AllieKat

That's the thing, the MAJORITY of customers want DCC, even when they know the exchange rate markup, I think most people are indifferent - they'll try to opt-out if possible (usually) if they know the difference, but they don't really care much.

That's how DCC survives. There's no real alternative. Amex, but they have very few FTF-free cards. Discover can stop DCC, but as I learned it can also result in FORCED DCC.