Originally Posted by
lighthand
I just took a look at BA's website description of their Biz Class Lounges. To be fair they said "... in comfort and style..", which in this case T5 GF is comfortable and style is well... style (very subjective).
But I do agree that managing expectations is key in advertising, especially when you are selling a premium product (not a hamburger). Most times I feel let down (or worst pxxxed off), is when they build up my expectations then drop it like a rock. SQ sells itself as a top-tier premium product, and changes premium prices. So when I fly with them my expectations is also significantly higher.
The first lounge is on the first lounges page. It's separated from the CCR on there. That's where I lifted 'luxurious' and 'elegant' from. It's also where they make claims about the best service.