Originally Posted by
MPH1980
If you use the word 'functional' and BA use the words 'luxurious' and 'elegant' then there's a clear gap between what BA are advertising and what they are delivering.
If you're going to set my expectations when I'm paying high amounts of money for a flight - you need to deliver on them.
I don't disagree that the First lounge isn't bad - but it's also not great. My experiences of the CCR didn't really rank that much higher than the First lounge - sure it was quieter, but it didn't feel like that much of a lift.
I just took a look at BA's website description of their Biz Class Lounges. To be fair they said "... in comfort and style..", which in this case T5 GF is comfortable and style is well... style (very subjective).
But I do agree that managing expectations is key in advertising, especially when you are selling a premium product (not a hamburger). Most times I feel let down (or worst pxxxed off), is when they build up my expectations then drop it like a rock. SQ sells itself as a top-tier premium product, and changes premium prices. So when I fly with them my expectations is also significantly higher.