Originally Posted by
chrismk
My wife and I took advantage of travelling F on AA as non rev passengers on a couple of occasions between LHR and ORD and we were careful to adopt a smart dress code as advised. I remember buying new shoes and wore a smart sweater which avoided the need for a tie and jacket. We were properly scrutinised at check-in!
Once in the cabin, we were surrounded by a load of scruffs
I assume the point of the dress code for non rev employees is to at least maintain, if not increase the average "feel of quality/luxury" of the F product, as opposed to decreasing it, by being too casual. They are trying to protect the implied value of the product, basically, regardless how small contribution one person's dress might have.