In hindsight, EK should have hired JLaw in a positive ad campaign. Being young, hot and current, she will attract more backpackers looking for cheap tickets.

EY's ad was focused on their product and Nicole Kidman was an nice add on. EY had Katrina Kaif few years back as brand ambassador, she also looks good.

JA in robe with loofah trolling in a negative ad. I am not sure. Any negative ad will get negative response, right after paid/fanboy praising sessions are over.

Showers/bar statement is quarter(60+/~240) truth.

Being a ULH LCC EK is setting passenger expectations very high.

Now, FA's on rest of 180 planes can only hope no potbellied middle aged guy in his robe hanging his ... looking for Shower and Bar.