As OWE in AA Domestic First, we were discreetly given packets of nice snacks from a 'secret cupboard' in the galley, which we could see from our seats. Just the 2 of us, and one other pax in the F cabin, the rest had 'something else'.
Not sure that was totally worth pursuing Gold/OWE renewal, but these little things do sometimes make you feel "our business is important to them'.