Not for vanity reasons I can assure you, I won't use the luggage tags for example but I've been sitting on the fence for a while with this now and I am going to go for it early next year. Well, fingers crossed I am planning a TP run for then to get almost 2 years as a GCH since my membership year starts again then and I have quite a few travel plans for 2016 and 2017 anyhow.
I really don't mind WT and WT+, that's my budget range and CW or F is a BIG treat for me but I'm sure you'll all agree lounges do make a difference when travelling in these lower classes for those who do that?
The main reasons in going for Gold, apart from the fact I love flying, travelling and the whole Aviation thing anyway and have done since an early age, is that it will be very enjoyable to enjoy the BA FLounge as well as other OW First Lounges worldwide, 100% Avios, the choice of exit seats on longhaul (^), the choice of row 1 for a change etc etc so that's the cause of my 'craving'
Is such a craving 'normal'?
Do you have any cravings to get to a higher status? I'm just curious!