FlyerTalk Forums - View Single Post - Question: What could AC do to drive more customers to Westjet and Porter?
Old Sep 27, 2015 | 2:31 pm
  #53  
respectable_man
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Originally Posted by Wpgjetse
Westjet is a very good airline for the casual, low value pax and most likely better than AC in this cat. For the FF cat., Westjet can't compete because of their lack of benefits of a true FF program, J class for the high value pax and a partner tie in like A*.
I think this is a bit severe: the appeal of WS goes beyond the fare-obsessed occasional traveller. Granted WS is not so dependent on the really hvp but those represent a tiny fraction of the market and AC can't survive on those alone, as witnessed by their decision to create ACr and go HD to some destinations.

Which comes back to a point upthread: what is AC about? it is about the sliver of market where margins are high or about the bottom of the pyramid where margins are lower but sheer numbers the potential customers are to be won over?
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