Originally Posted by
LifeontheBeach
ICE
Far superior on board hard product compared to BA and other airlines, spaciousness and amenity wise, on most routes.
Redemption opportunities more and taxes less than other airlines.
I assume you mean to say "and
some other airlines" - as opposed to
all other airlines.....!
But ..... either way, I do believe that where USP's are concerned, one has to think in terms of what aspects could be legitimately used, in say an advertising campaign, to differentiate a product from that offered by competitors.
You will find many folk who consider (premium classes especially) the likes of eg. Etihad/Singapore/Lufthansa to be "superior" to Emirates. It all becomes totally subjective of course.