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Thread: Use of GoGo All-Day Pass no longer allowed on United after 1 Nov. 2015.
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Old Sep 22, 2015 | 3:21 pm
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dmurphynj
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Originally Posted by JHake10
I never got why Go-Go was so much money, normally around 25 just to go from SFO-DFW. I like the other providers United uses (where they collect the billings). Those rates are typically 1.99/hr for mobile access.
The reason is 'surge pricing' - much like Uber.

GoGo prices continue to rise as they get more popular, to actually DIScourage people from using it.

They have a whole lot less bandwidth to go around than the other inflight wi-fi providers (including the ones United is using on their non-GoGo fleet) - and as such, they figure it's better to charge more for those who will pay whatever it takes, than to make it cheap for the masses to use.

It's a very, very finite resource (about 3mbit for the entire plane) - so they price it high to quell demand ...

Interesting article about exactly this: http://www.bloomberg.com/features/20...less-internet/
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