Originally Posted by RandomBaritone

FT is overpopulated with a certain kind of travel hobbyist who only cares about expert functions and would be just as happy if the site were only accessible via a terminal window. Hell, they might even prefer it. But that's not the world we live in. Look and feel are incredibly important, especially for an ecommerce segment like travel: it leads directly to increased bookings and revenue. Sneering at those of us who compliment the tremendous strides UA has made in design is simply short-sighted.

I can assure you, after 20 years spent in ecommerce and related industries, that design improvements lead to increased revenue. Do you really think this is just an "obsession " with "how pretty the site is"?