FlyerTalk Forums - View Single Post - USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]
Old Sep 21, 2015, 5:17 pm
  #13502  
tmiw
FlyerTalk Evangelist
 
Join Date: Jan 2014
Location: San Diego, CA
Programs: GE, Marriott Platinum
Posts: 15,508
Some stats I was posting on Twitter earlier:

  • The NRF's top 100 retailers have a combined ~293,000 locations and $1.8T of US in person retail spend. ~$4.4T total across all US retailers.
  • 7 major retail chains owned by 4 companies have EMV turned on: Target, Walmart (+ Sam's Club), Home Depot, Gap (+ Old Navy, Banana Republic). 3 of the 4 companies are in the top 10.
  • If all of the top 100 turned on EMV tomorrow and everyone used chip-enabled cards, at least 40% of all US in-person retail spend would be via chip. (Assuming 100% card use and 0% cash/check use.)

How many terminals do you think the top 100 have? I've heard 10 million total across all US retailers.

Originally Posted by mrcobra92
Right! I forgot there are some PIN preferring cards. Does the Citibank debit card prompt for a PIN at Target or Best Buy like the capital one card does?
No idea about Citibank, but the 360 card definitely asks for a PIN at Target.
tmiw is offline