FlyerTalk Forums - View Single Post - Functionality issues/questions with "New" (Fall 2015) United.com
Old Sep 20, 2015 | 4:42 pm
  #420  
physioprof
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Join Date: Apr 2015
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Originally Posted by RandomBaritone
I can assure you, after 20 years spent in ecommerce and related industries, that design improvements lead to increased revenue. Do you really think this is just an "obsession " with "how pretty the site is"?
I really like the new intinerary search functionality and design (hoping it comes soon to changes to existing itineraries).

One question for an ecommerce expert: Is this whole sliding/expanding tile business on the new front page really expected to be a revenue enhancer? I've spent hours per day using the Web since the mid-90s, and I find it really annoying, because it makes it impossible to rely on the same functional elements always being in the same place on the page. So you have to waste time and attention looking around to see where the thing you want to click on is, instead of using "muscle memory" to just click where it always is.
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