I agree with the -apparently- few of us who like the new website. As with any alterations, you will never get 100% improvement for everyone. I myself consider that the new design provides a ratio of improvements/shortfalls definitely greater than 50% and look forward to seeing this extended to the rest for UA.com .
Originally Posted by
RandomBaritone
This is what's known as hyperbole. Shocking, simply shocking to see it on FT.
I find the functionality of the new site far superior in one important respect: I routinely create itineraries with some segments in F, some in Y. This was difficult or impossible on the old site, trivially easy on the new one.
Yes, I'm aware it has bugs. But saying "the new site is not functional" just isn't helpful.
FT is overpopulated with a certain kind of travel hobbyist who only cares about expert functions and would be just as happy if the site were only accessible via a terminal window. Hell, they might even prefer it. But that's not the world we live in. Look and feel are incredibly important, especially for an ecommerce segment like travel: it leads directly to increased bookings and revenue. Sneering at those of us who compliment the tremendous strides UA has made in design is simply short-sighted.
#facepalm
I can assure you, after 20 years spent in ecommerce and related industries, that design improvements lead to increased revenue. Do you really think this is just an "obsession " with "how pretty the site is"?