Originally Posted by
cfischer
Function >>> look. Any time w/ any site. The new site is not functional ... I don't care whether it looks better.
This is what's known as hyperbole. Shocking, simply shocking to see it on FT.
I find the functionality of the new site far superior in one important respect: I routinely create itineraries with some segments in F, some in Y. This was difficult or impossible on the old site, trivially easy on the new one.
Yes, I'm aware it has bugs. But saying "the new site is not functional" just isn't helpful.
FT is overpopulated with a certain kind of travel hobbyist who only cares about expert functions and would be just as happy if the site were only accessible via a terminal window. Hell, they might even prefer it. But that's not the world we live in. Look and feel are incredibly important, especially for an ecommerce segment like travel: it leads directly to increased bookings and revenue. Sneering at those of us who compliment the tremendous strides UA has made in design is simply short-sighted.
Originally Posted by
JBord
Exactly. I don't understand the minor obsession some people have with how pretty the site is. I can certainly understand why a web designer, graphic designer, or those in a similar industry would have a professional interest, but any real traveler will take function over look any day.
#facepalm
I can assure you, after 20 years spent in ecommerce and related industries, that design improvements lead to increased revenue. Do you really think this is just an "obsession " with "how pretty the site is"?