FlyerTalk Forums - View Single Post - How does your loyalty program rate? [Student survey.]
Thread: How does your loyalty program rate? [Student survey.]
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Old Sep 17, 2015 | 2:22 pm
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MSPeconomist
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Originally Posted by lshu
You are invited to participate in an academic study on hotel loyalty programs, conducted by University of Nevada Las Vegas, College of Hotel Administration. We want to learn the opinions of program members about various loyalty program features and benefits. The survey will take 10-15 minutes and is completely anonymous. The survey link will be available for four weeks from the first post date.

Your participation in this university research will be greatly appreciated and could help companies improve their loyalty programs. After we receive and analyze the results we will inform the forum of our findings. If you would like to participate, please click the link below:

https://unlvhospitality.az1.qualtric...QcwCSKMeHLxw7r
Is this a student project as the thread title indicates? The terms "academic study" and university research" suggest otherwise to me as they tend to be used in universities to suggest that the research is being concocted by faculty.

Has there been IRB approval for use of human subjects in this research?
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