You want to run a business, then run it like a business. I am a customer, i have my choices to go to a real business who appreciates customers, delivers proper service that i paid for, WALK THE TALK. Run it right and I am willing to pay (I have already proven that).
I care about my points and i care about loyalty and the program. If the airline is looking to ride on the cheap fuel, product cuts/devaluations, TOD, penny and diming to turn profits, it will not last. I would strongly urge you to start investing in your customers by investing in your PEOPLE and PRODUCTS.
You need to lead the market (international) like before and not race to the bottom and be a copy cat to DL.
Real customers go to Real Businesses