See also:
http://newsroom.united.com/2015-08-1...als-Conference
http://newsroom.united.com/2015-05-2...als-Conference
http://newsroom.united.com/2015-05-1...ion-Conference
etc.
And that was just on the first couple of pages of press releases from this year.
They always announce that stuff. It is more for investor relations than consumers. I would not expect anything special to be announced or introduced; it is the wrong forum for such.