Perhaps you misremembered the order and they said the word executive when they called anyone with priority on there boarding pass afterm all the stats groups. From my 6 flights last week on 2 of the 6 I specifically heard them say something and anyone with priority on there boarding pass or our Executive card holders.
Even with that I was 1 of 2 that boarded after one announcement and the guy in front of me boarded and his BP did not say Priority. GA showed him that it didn't say it and showed him where it should be. She still allowed him to board. When I handed her mine she did point out I can follow instructions.