Originally Posted by
FlyerJ
But wouldn't that other airline that already uses the maple leaf as its logo be Westjet's main competitor on those overseas markets?
Why focus branding on "being Canadian" when your biggest competitor is also Canadian? I'm struggling to understand how that lifts WS's brand or revenue against their main competitor.
At best, it sounds like they're using this new brand identity to say "hey, we're also a Canadian airline". Not exactly the most compelling value prop...
Yes, precisely.
Yes, exactly; to gain recognition in those foreign markets that Westjet is the alternative to AC for Canadian destinations.
Yes, exactly, for the purposes stated above.
How does a logo represent a "compelling" value in any case? The most common airline naming and logo represents that:
1. They are an airline.
2. Something geographical about the airlines origin/market area.
Your counter-argument isn't exactly compelling.
Regardless,
The logos are rather different in the style of the leaf with the Westjet stylized leaf incorporating their tail livery.