Originally Posted by
YYCguy
I also get lots of questions from guests from the USA, in particular, but also from other countries, regarding the ownership of Westjet, as in "Is Westjet owned by Southwest?" or "Is Westjet owned by American?". This logo helps identify that we are fully Canadian in our ownership and roots.
Is argue that (a) while a tiny proportion of customers might be interested, few probably truly care about the nationality of the company -- especially when making their purchase decision, and (b) there are better ways of accomplishing this than using a logo that is essentially already that of your biggest competitor, albeit with different colours.