I have always felt that where our personal travel expenditure is concerned (ie not just leisure travel, but maybe business travel too if the business happens to be your own, and so it's yourself who effectively picks up the tab) it all comes down to perspective and the balancing of priorities. I guess at one point or another, those priorities have to be considered by all except the mega-wealthy who are fortunate enough to have unlimited funds with no compromise necessary.

I myself am happy to (or perhaps that should read prepared to ) spend money on premium cabins for anything other than short-haul. But even some of my close relatives see it as a waste of hard cash .....extravagant even in some cases. And I have a good friend dating back to my Uni days who has since amassed FAR greater resources than I have (or ever will), and for whom F class travel would be a very minor spend in the context of his total assets and lifestyle overall. However .....he only ever flies coach - as our US friends would say ! And, although he & I have never discussed our differing views on cabin classes in any real depth, I DO know that he considers his investment in land and bricks & mortar to be far more 'useful' for the long term than the highly perishable product and transient enjoyment of an airline seat which you only occupy fleetingly for a matter of hours.

Deep down.....I sense he's right and I'm wrong. But I also know that we don't always make our individual choices for wholly rational reasons.