"JetBlue's 'walk-up' fare is $159 one-way, with no advance purchase, which represents a savings of up to 69 percent compared to current fares (which range from $216 to $514)." Not to mention the leather seats and personal satellite TV units at each seat.

Does that answer your question 747?

A frequent flyer program is rather meaningless to a family who flies once or twice a year, and believe me, that's the case with lots of people visiting the Orlando-area parks.