Originally Posted by
Obi917
Makes no sense why they wont retain customers but they'll offer $400 to get new ones. I know there isn't a timeframe for churning and people sign up again almost immediately, but I don't think I'd sign up for this card again. Yes, it's Transunion and I can sacrifice a HP but I think there are a lot better offers in the market.
I think it's because getting a person to initially apply is much harder than getting someone to stay. I bet a large majority of cardholders are not canceling their cards. Nor are they calling for retention offers.