Originally Posted by
James Luckard
That's a very weird case. ITT Sheraton actually bought the property's leasehold outright in 1996, so it wasn't just managed, it was owned. Starwood finally sold it in 2014. However it has never used the Sheraton name. Still, the logo is on a sign outside and all the brochures, etc have always used Sheraton brand standards. The Cervo Hotel in Italy is another case of a Sheraton that doesn't use the name "Sheraton".
...you don't suppose that the Park Lane Hotel will join the Tribute Portfolio upon renovation completion? London recently popped up on Tribute's site and the Park Lane was always a bit of an odd duck in the Sheraton fold...
Thoughts?
khabah