Originally Posted by
James Luckard
That's a very weird case. ITT Sheraton actually bought the property's leasehold outright in 1996, so it wasn't just managed, it was owned. Starwood finally sold it in 2014. However it has never used the Sheraton name. Still, the logo is on a sign outside and all the brochures, etc have always used Sheraton brand standards. The Cervo Hotel in Italy is another case of a Sheraton that doesn't use the name "Sheraton".
IIRC it does say Sheraton if you book it and on the confirmation.
Actually not, I just checked. They call themselves The Park Lane Hotel, but the Sheraton logo is on the email confirmation. One wonders whether they're ashamed to be a Sheraton.
I've been told that the Park Tower Knightsbridge (LC) was once a Sheraton and taxi drivers still know it that way.