Originally Posted by
James Luckard
I suspect it's all to do with long-term contracts to use the Sheraton name. There are 4 remaining "Sheratons" in the LC - Sukhumvit, Kuwait, Addis and Algarve. All the others have been renamed, moved to the Sheraton brand, or disposed of in the last couple of years (Ankara, London Park Tower, Imperial Kuala Lumpur, Sofia, Phuket, etc). I would not be at all shocked to see the Sukhumvit move to the new 'Sheraton Grand" label. I'm honestly surprised they haven't renamed the Algarve as part of the current renovations.
Fair reasoning, especially with all those past examples.
I'm originally from Kuwait and lived there from 2007-14 but have always known that the Sheraton is a bit of a local landmark having been open since 1966. I know its name is important to Kuwait's citizens and long-time residents but it's always been a venerable member of the LC portfolio. I can see the name sticking, but would Starwood demote it from an LC to a boggo Sheraton? I'd be sad to see it lose its positioning, but then again, the damn place needs a strip-down renovation.
khabah