That is where the demand is. I remember quotes from the previous CEO in the Scanorama magazine stating that Scandinavians have no interest in long haul travel. At the same time the Scandinavian capitals exploded with long haul routes from other airlines and SAS nearly went bankrupt. At least they are on the right track and to some extend actually listening to customers. I don't need more destinations in Europe, perhaps increased frequency to some but all the relevant locations are covered. The outstanding requirements of the majority of businesses and travellers are long haul. They've closed two major gaps by filling MIA and LAX.