Swedish interview with SAS CEO Rickard Gustafsson now released:
http://www.businessclass.se/sas-lanserar-nya-langlinjer-fran-skandinavien-till-los-angeles-och-miami/
Los Angeles was chosen as a United hub and a good mix of business- and leisure passengers. It's also a freight hub. Rickard said that Miami is a leasure destination with a lot of cruise passengers and also a hub for further travel to Caribbean and Latin America. He also said that SAS has seen increased interest from US passengers visiting Scandinavia.