Originally Posted by
YoungSoloTraveler
I have quite a few high traffic sites pulling close to that amount of traffic. And I don't make even nearly that amount of money.
If I did, I might as well quit the miles game and pay revenue every time
Agreed. Much of the impressions online these days are bought and sold via exchanges (AppNexus, Google BidManager just to name two) and the cost per impression to the advertiser generally never goes above 5CPM and that is a fairly targted campaign...most impressions are bought even cheaper.
Of course the exchange needs to get paid, and boarding area. So at a CPM of $5 and 100k pageviews/day, we'd be looking at $500/day minus exchange cut and Bording Area cut. So $180k before others take their cut. And I suspect the CPM is closer to $1-$2 because the audience is generally not super high income and net-worth (like sites along the lines of Forbes etc which can ask for a rate premium). So realistically, Lucky might bring home $50k in advertising annually IMO.