Originally Posted by
paytonc
Comparisons to Aloft may be right on the mark: An under-construction Aloft in Washington, DC
was converted to a Canopy.
The project went through
super-detailed approval processes before the brand change, so the exterior, number of rooms, building systems, and amenities provided (i.e., "select service") will remain the same as what was approved for Aloft. The interior layout might differ slightly, though -- depends on which building permits have already been pulled.
Aloft is a "select-service" brand, originally introduced as
a competitor to HGI and Courtyard.
People are more complicated than that. Granted, Hilton has some very indistinct brands, but there's space for a hotel that's priced like an HGI but feels different -- you say "less uniform," I say "less boring."
If this is the case and this brand aligns with Aloft that is a shame. I was under the impression from all the articles that I read that this brand will be on the "upper end of the upper upscale category". We already have enough limited/select service brands, especially with the newer HGIs and renovated hampton inn/homewoods that already are similar. I wanted these hotels to be full service hotels with a tie to the neighborhood including local art, big open and modern public spaces/bars/pools, great restaurants onsite from local chefs, etc. If this is the case, I can't see myself ever chosing Canopy over a WA/Conrad/full service Hilton.