Comparisons to Aloft may be right on the mark: An under-construction Aloft in Washington, DC
was converted to a Canopy.
The project went through
super-detailed approval processes before the brand change, so the exterior, number of rooms, building systems, and amenities provided (i.e., "select service") will remain the same as what was approved for Aloft. The interior layout might differ slightly, though -- depends on which building permits have already been pulled.
Aloft is a "select-service" brand, originally introduced as
a competitor to HGI and Courtyard.
Originally Posted by
callum9999
Maybe it's just me, but is there any need for more than 3 or 4 different brands? A luxury brand, a budget brand and a couple in the middle - what more would you need?
People are more complicated than that. Granted, Hilton has some very indistinct brands, but there's space for a hotel that's priced like an HGI but feels different -- you say "less uniform," I say "less boring."