FlyerTalk Forums - View Single Post - 13 sexist vintage airline ads from the '60s: "Someone may get a wife"
Old Aug 10, 2015 | 5:50 pm
  #29  
Doc Savage
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Join Date: Oct 2006
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Cool

Originally Posted by Big4Flyer
I guess when I read through them I didn't notice that they called them "girls" until you pointed it out. I agree with you there.

However, I did notice that they insist on the good service they provide but fail to understand how that is sexist, unless its a euphemism for something else, and I don't think that's the case. I think service is one of the few items that airlines can use to set themselves apart. They could have had a picture of a male FA and I think it would have been equally applicable and nondiscriminatory. As I mentioned, perhaps I'm just being naive as to message, but I don't see pointing out excellent service as being sexist.
Why, by suggesting that the role of stewardesses was to provide service to the customers, of course.

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